Welcome to the personal website Zulfikar Fidanci’s wrapping designs,especially for olive oil, are presented.

The designs that you would see in the collection part of the website are only prepared for the product of olive oil. These designs, in a taste of collection are the result of Zulfikar Fidanci’s passion for olive oil.

During the process of collection, continuously up-dated ;

I have talked to the people in shopping centers and had discussions with some other people from different countries in many meetings and forums. There I have analysed their consciousness about the product of olive oil, its brands and wrappings. In the meantime, I have often used my own experimental wrapping choices in those surveys to understand how effective the design of wrapping is on consumers and the differences of brand and design on them.

As a result of my survey, I have had since 2002, I evaluate the consumers’ expectations about the quality on wrapping design. I think that this unique value, olive oil, which is in the history of civilizations in Europe, Anatolia and Egypt, mentioned in all holly books, and sometimes the leading actor of myths, has not been presented to the people as it deserves.